Corporate Profile

StrategiCom is a B2B branding specialist consulting firm.

Our capabilities in the management science of B2B brand strategy formulation has positioned us as trusted thought leaders in our field. Through our proprietary research and market-driven methodologies, we have successfully helped transform the perceptions of over 1,000 clients’ brands; particularly in the medium-sized enterprise sector. This remains our mission and it continues to govern our practice.

At StrategiCom, we live out our vision in being the cause of B2B brands by delivering powerful, differentiated and useful brand strategy solutions to clients every day.

Our team of 110 strategy consultants and researchers believe that strong brands are critical competitive tools – to help transform B2B businesses into the preferred brands of the future. Every client’s project is personally managed by a Principal Consultant, a Project Consultant and a Research Analyst; each one knowledge-driven, dedicated to building credibility and with enormous respect for fellow practitioners.

Our commitment to the creation of knowledge has seen the firm produce a number of influential papers on the subject of brand strength and its effects on the business community. Studies that we have conducted with institutions include:

• Internal Branding and Its Influence on Productivity: A Study of E50 Companies (March 2012) • Corporate Branding Efforts and Its Implications On Financial Performance: A Study of Singapore-Listed Companies (March, 2011) • A StrategiCom-SNEF Correlation Study In The Branding Of SMEs As Employers (July, 2010)

• Branding Innovation: A StrategiCom Study Of Singapore SMEs (March, 2010) • Brand Building With Trademarks: A Study Of Singapore Food Manufacturing Companies (September, 2009) • The StrategiCom-SNEF Study: A Study in Branding of SMEs as Employers (January, 2009) • The StrategiCom-CII Study: Benefits of a Strong Brand (January, 2008) • DMG-StrategiCom Study on Brand Strength versus Share Returns Expectation (March, 2008) • The SBF-StrategiCom B2B Branding Study for Globalisation (March, 2007)

The findings of these research projects denote the successful application of our proprietary and trademarked methodologies to a number of international B2B clients.