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7 September 2012 | By The Business Times
The Business Times, English, © 2012 Singapore Press Holdings
Jointly organised by SME Magazine and Action Community for Entrepreneurship (ACE), the Think Big Entrepreneur Convention 2012 will feature talks by renowned entrepreneurs, business specialists and creative experts on how to... More >>
28 August 2012 | By The Business Times
The Business Times, English, © 2012 Singapore Press Holdings
CEO of business-to-business branding and management consulting firm StrategiCom, Dr Wilson Chew, advises local companies to review their methodology for improving productivity. Companies should look into boosting internal... More >>
April-May-June 2012 | By BizQ, (Business Quotient)
BizQ (Business Quotient), English, © 2012 Singapore Press Holdings
In a highly cyclical market where change is the only constant, brand building is crucial in paving a company’s success and capturing a bigger share of the proverbial pie. In his book, 10 Rules to Transform Your Business into a Brand, Dr Wilson Chew... More >>
22 May 2012 | By Newswire Today
The latest findings from Business Superbrands identified over 200 of Singapore’s most well-known and respected business brands across 23 different product and services categories. SAP Singapore has been ranked... More >>
17 May 2012 | By Su Hui Juan, Lianhe Zaobao
Lian He Zao Bao. Chinese, © 2007 Singapore Press Holdings
If an enterprise cannot establish its product positioning in the minds of its customers, then it does not own a brand. Likewise, while developing product positioning, a business should also formulate its brand strategy, reviewing the... More >>
31 March 2012 | By Austin Smith
The Dow Jones Industrial Average comprises some of the greatest companies of our time. All 30 components pay a dividend, and many are considered the safest investments on the market. The Dow is arguably the most... More >>
30 March 2012 | By Joshua Tan, The Business Times
The Business Times, English, © 2008 Singapore Press Holdings
The Singapore Brand Conference 2012 saw an audience of 330 businessmen, government officials, as well as branding and marketing professionals, who heard how internal branding is beneficial to... More >>
29 March 2012 | By Jasmine Ng
The Business Times, English, © 2008 Singapore Press Holdings
StrategiCom, a global B2B brand strategy consulting firm recently studied the extent of internal branding in Singapore firms. They also studied the influence of internal branding on productivity... More >>
27 March 2012 | By Narendra Aggarwal
Business Times Singapore STBT. English, © 2012 Singapore Press Holdings Limited
With many branding books in the market featuring global examples and consumer businesses, hearing speakers from homegrown companies such as Chemilink Technologies Group and Amos International would probably... More >>
January/February 2012 | By Narendra Aggarwal
The SME Magazine
Dr Wilson Chew, group principal consultant and CEO of StrategiCom, a global B2B brand strategy consulting firm, explains that firms need to build a reputation in the market as their business grow. This builds perceptions leading to... More >>
January 2012 | By Jacky Tai, Human Resources
Human Resources Magazine, English, © 2004 – 2008 Human Resources Online
Singapore workers put in the longest hours at work, according to a recent survey by the International Labour Organisation. But this does not mean they are more productive. When there is a lack of internal brand... More >>
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