BrandBank – StrategiCom’s Journal of Brand Strategy is a by-invite only journal on brand strategy. The articles published here are evidenced-based. They are authored by invited thought leaders for the learning professional found in senior management, business leaders, family business owner-operators and board members.

Since its launch in 2010, the journal has attracted more than 10,000 members throughout Asia. StrategiCom remains committed to publishing worthy and relevant articles, case studies, reports and research findings to better serve your brand strategy needs.

BrandBank publishes an array of brand strategy and related topics which include:

• Brand Strategy
• Customer Loyalty
• Brand Positioning and Differentiation
• Brand Architecture
• Corporate, Product & Services Brand Strategy
• Measuring Brand Perception
• Brand Strategy for Marketing
• Employer Branding
• Internal Branding
• Integrated Marketing Communications for Brand Building
• Brand Strategy with Innovation
• Brand Strategy for Internationalisation
• Brand Valuation
• Re-branding Strategies
• Brand Strategy and Intellectual Property

We trust you will benefit greatly from BrandBank as many learning managers have. If you have a topic of interest or comments on how we can improve the journal to serve you better, please drop me a note.

BrandBank Administrator
StrategiCom